Social networking / media has evolved to become one of the largest or more accurately massive industries the web has ever spawned. The phenomenon has grown so big, it in fact has ushered in the formation of multiple sub-industries – all supported by the sheer mass of users that social networks stand on. This mass, […]
Mobile Marketing Gaining Traction
Mobile marketing has exploded with the dawn of Smartphones and more importantly on the long run, tablets. When the iPhone launched in 2007 a huge space opened up for advertisers -a whole new market and audience, which are – despite of the cliché – a couple of clicks away. The first element of present day […]
Where the as-a-Service Model Stands for the Enterprise
One of the major innovations the cloud brought with it is the as-a-service model. The combination of traditional IT infrastructure, platform, software and data as well a barrage of other sub-categories the cloud has a lot to offer to the enterprise – above all superior offerings almost always aligned with greater cost-efficiency. Each of the […]
How Location-based Marketing Expanded way beyond just Location
Location-based marketing is one of the biggest trends, if not shifts the industry has ever experienced. Location-based advertising, or more accurately promotion enables marketers to target customers according to real preferences at the right time, and generate revenues they wouldn’t otherwise bring in. The bottom line is that location-based marketing is gaining traction and a […]
How to choose an online document management system
A well implemented document management system (DMS) can deliver huge benefits to all kinds of organisations. However these benefits, such as productivity increases, are often too “soft” to measure and therefore difficult to justify financially. An online DMS can be a great way for organisations to start experiencing some of the benefits of a DMS […]
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