Steven Henty

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Cloud Player and Cloud Drive Boost the Music Industry, Following a Trend

April 8, 2011 by Steven Henty Leave a Comment

Amazon Cloud Player

It’s official – we’ve established that the cloud is disruptive for just about every industry. Not every industry, but Amazon’s introduction of Cloud Playerand Cloud Drive has certainly added the multibillion dollar music segment to our list. The newly launched Cloud Player and Cloud drive are two directly integrated personal cloud offerings, which put a […]

Filed Under: Cloud Computing Tagged With: Amazon, AWS, Box.net, cloud computing, cloud infrastructure, slider, social networking

Social Media Marketing is More Than Just a Cliché: Insight

April 2, 2011 by Steven Henty 1 Comment

Social networking / media has evolved to become one of the largest or more accurately massive industries the web has ever spawned. The phenomenon has grown so big, it in fact has ushered in the formation of multiple sub-industries – all supported by the sheer mass of users that social networks stand on. This mass, […]

Filed Under: Social Media Tagged With: Big Data, Facebook, slider, Social Media Marketing

Mobile Marketing Gaining Traction

April 1, 2011 by Steven Henty Leave a Comment

Mobile marketing has exploded with the dawn of Smartphones and more importantly on the long run, tablets. When the iPhone launched in 2007 a huge space opened up for advertisers -a whole new market and audience, which are – despite of the cliché – a couple of clicks away. The first element of present day […]

Filed Under: Marketing Tagged With: in-app advertising, iPhone, mobile marketing, mocial, slider, smartphones

Where the as-a-Service Model Stands for the Enterprise

March 27, 2011 by Steven Henty Leave a Comment

One of the major innovations the cloud brought with it is the as-a-service model. The combination of traditional IT infrastructure, platform, software and data as well a barrage of other sub-categories the cloud has a lot to offer to the enterprise – above all superior offerings almost always aligned with greater cost-efficiency. Each of the […]

Filed Under: Cloud Computing

How Location-based Marketing Expanded way beyond just Location

March 27, 2011 by Steven Henty Leave a Comment

Location-based marketing is one of the biggest trends, if not shifts the industry has ever experienced. Location-based advertising, or more accurately promotion enables marketers to target customers according to real preferences at the right time, and generate revenues they wouldn’t otherwise bring in. The bottom line is that location-based marketing is gaining traction and a […]

Filed Under: Marketing Tagged With: Foursquare, gamification, Google, Location-based advertising, location-based marketing, location-based services, Scvngr

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