Location-based marketing is one of the biggest trends, if not shifts the industry has ever experienced. Location-based advertising, or more accurately promotion enables marketers to target customers according to real preferences at the right time, and generate revenues they wouldn’t otherwise bring in. The bottom line is that location-based marketing is gaining traction and a […]
Google Goes after Content Farms, but what’s the Impact?
Search has become an enormous global market, and Google is very much interested in maintaining its current position as the industry leader. This interest has translated into a lot of efforts around improving Google Search features-wise, but customer loyalty also matters to the internet giant – and this is where the recent Google vs. content […]